Roger's Mission

Roger Turcotte and Co., LLC provides REALTOR® associations with the customized training programs necessary to develop and maintain a team of highly-skilled volunteer leaders at the local and state levels.

Additionally, the company assists association leaders and staff in developing and implementing a strategic plan that is goal-focused and maximizes the organization’s resources.

Organizations that have benefited from Roger’s leadership training and facilitation services:

  • National Association of REALTORS®
  • Massachusetts Association of REALTORS®
  • Greater Boston Association of REALTORS®
  • Pennsylvania Association of REALTORS®
  • South Carolina Association of REALTORS®
  • Florida Association of REALTORS®
  • Vermont Association of REALTORS®
  • Virginia Association of REALTORS®
  • Maine Association of REALTORS®
  • Oregon Association of REALTORS®
  • Worcester Regional Association of REALTORS®
  • Southeast Minnesota Association of REALTORS®
  • Melbourne Area Association of REALTORS®
  • Pinellas REALTOR® Organization
  • Minnesota Association of REALTORS®
  • New Hampshire Association of REALTORS®

Roger's Services

  • Training
  • Strategic Plan Facilitation
    Strategic Plan Facilitation
  • Meeting Facilitation
    Meeting Facilitation


Members of an association’s leadership team will bring a variety of leadership experience and training to their positions. The proficiency of an organization’s leadership team depends on the skills of the individuals who are serving in the various leadership roles. It is important for an organization to ensure that everyone serving in a leadership position share the same philosophies and values when it comes to making decisions and performing in a leadership role. For this reason, Roger offers customized programs allowing an association to tailor its leadership training to the needs of the team and the resources available.

Strategic Plan Facilitation

Roger believes that organizations must first define their mission statement before they can effectively develop a strategic plan. Roger guides organizations to develop measurable goals that can be implemented and evaluated, rather than developing aspirational goals that “sound nice” but are not functional. Roger’s work in the area of strategic planning is guided by his belief that an effective strategic plan is one that every member can read, understand, and implement. Roger’s many years of facilitating group meetings and strategic planning sessions have given him an understanding of and respect for the role of a professional facilitator. When facilitating a strategic planning team, Roger provides the guidelines and direction required to create and maintain a productive working environment. He also respects the crucial fact that as an objective facilitator, he helps a team navigate the planning process without attempting to influence the outcome arrived at by the group. In order for an organization’s plan to be truly representative of its membership, its planning team must include members at large, as well as staff and volunteer leaders. Roger is skilled at working with group members who enter the planning with a skeptical, cautious, or negative attitude.

Meeting Facilitation

In addition to facilitating strategic planning retreats, Roger works with associations in facilitating meetings that address issues such as problem solving, conflict resolution, change implementation, and resource allocation. As an independent third party, an external facilitator can create an environment in which people focus on solving problems in an atmosphere that is non-threatening, and ensures that everyone’s opinions are heard and respected.

What They Are Saying

Roger just finished up a two day leadership retreat for our Real Estate association. He taught, inspired, and lead our group of 75 association leaders and future leaders for the full two days. Everyone was in awe of what we learned. Roger’s style is easy going yet powerful. He kept the attention of the group for long days with important information. I would highly recommend him for leadership retreats and NAR 200 and 300.
Rita Tayenaka President Orange County Association of REALTORS®
At our association, we’ve used Roger to train our leaders, improve our marketing and member engagement efforts, and create a new strategic plan. In each instance, I’ve found Roger to be highly collaborative and an absolute joy to work with. The time and effort he puts into preparing for a presentation is simply unparalleled in my experience. From understanding the current association environment to identifying the goals of the presentation, he will consult with you to ensure he delivers the results you’re seeking. As a REALTOR® and former association volunteer leader himself, you can count on him to deliver thoughtful remarks that will both resonate with and inspire your members.
John Dulczewski Executive Director Greater Boston Association of REALTORS ®
Roger Turcotte has a gift for honing members’ skills into a finely tuned, thoughtful leadership team. His level of expertise in leadership training and grass roots understanding of the role of the volunteer is, in my opinion, the best in the nation. He has been an integral part of helping our leadership team steer our Association into the future.
Karen Becker Association Executive Officer SE MN Assn of REALTORS®
Our Association was struggling with member apathy and a disconnect with our mission as an Association. We have had many strategic plans and consultants over the years but the Strategic Plan that Roger conducted was unique in the sense that it was easily understood and more importantly implemented. Our past plans always seemed to go on the back burner as the year progressed. However, with Roger’s vision and insight of our members, our Directors were able to implement a unified, streamlined and comprehensive plan that was embraced by both committee members and leadership. Hiring Roger was one of the best decisions we have made in a long time. I highly encourage all Associations to embark on the journey of the strategic plan with Roger Turcotte.
Colleen Pappas Executive Vice President Worcester Regional Association of REALTORS®
SCR has benefited from Roger Turcotte’s leadership training skills on two separate occasions. One program was a full day customized training program which Roger designed to meet the needs of our association, and the other presentation was the REALTOR® Leader Program L200 and L300 courses. Roger’s experience as a REALTOR® leader at the state and local level helps him to relate to the challenges that our leaders encounter. Roger delivers a real WOW experience, he's awesome!
Nick Kremydas CEO South Carolina REALTORS®
Roger Turcotte brings to volunteer leadership training not only the many skills of a great educator, but also the significant empathy of having been a volunteer leader himself at the local, state, and national levels. His ‘been there’ and ‘done that’ real world experience means that he also knows the many pitfalls and boundless possibilities of working within an association structure to meet member needs. Roger’s unique blend of pragmatism and a can-do spirit always empowers those in his audiences to believe in themselves and in the ability of their associations to achieve great things. Finally, from my vantage-point as an association executive, Roger’s respect for the role of association staff adds another dimension to getting everyone into the act of success.
Anne Rendle CEO Emerald Coast Association of REALTORS®